The retro token that's all about nostalgia, fun, and gains! Dive into a world where the past meets the future—$BEENZ brings back the joy of simpler times, combined with the power of blockchain technology on Solana.
The story begins with Beenz, one of the earliest attempts at a digital currency, launched in 1998 by Charles Cohen in London. Cohen, a young entrepreneur who conceived the idea while at Oxford University, aimed to create “the web’s currency”—a universal, incentive-based online currency to reward consumer behavior. Users earned “beenz” by engaging in activities like visiting websites, shopping online, or logging in through specific ISPs. These points could then be spent with participating merchants, positioning Beenz as a precursor to modern loyalty programs and cryptocurrencies.
The company gained significant traction during the dot-com boom, raising nearly $100 million from high-profile venture capitalists like Larry Ellison (Oracle), François Pinault (PPR), Softbank, Apax Partners, and Vivendi. At its peak, Beenz operated in 15 countries, with offices worldwide and partnerships like one with MasterCard, allowing users to transfer beenz to credit card accounts. Cohen’s vision was ambitious: he once claimed Beenz could supplant traditional currencies. However, regulatory hurdles and the dot-com bubble burst in 2000 derailed its momentum.
— Beenz (@BeenzonSOL) January 27, 2025
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